Will's online Moshi Monster, adopted last year, is a nasty- looking Tasmanian devil. I am still concealing this information from Will, my seven-year-old son, who has already seized upon the trading cards with gusto. There they were, monsters, hundreds of them, all different shapes and sizes, all ominously collectable. I walked into a local toy shop this week and shuddered. A not insignificant proportion of this is likely to flow out of my own pocket. The first dedicated Moshi Monsters pop-up shop has just opened in Whiteley's in west London, with extra security drafted in to manage the crowds.Īs its bid for world domination gains momentum, Mind Candy expects to make $100m (£62m) out of Moshi Monsters this year (the game is free to play but extras are available to subscribers who pay around £5 a month). With 34 million users in 150 countries and one in two British children having adopted their own online Moshi Monster, the company has branched out into toys, video games, apps, magazines and trading cards. Three years on and it has become, um, a monster. Moshi Monsters started life as an obscure internet game for five to 12-year-olds, a last roll of the dice for British gaming company Mind Candy. The monsters have escaped from the computer. T he lazy parent's half-term soundtrack of choice? The infuriating beeps and squeaks emitted from a social networking site for the under-10s, Moshi Monsters.
0 kommentar(er)
